Social Media Enthusiast | Self Taught Makeup Artist | Freelancer | Writer for over two years
Be consistent and figure out a time schedule that works for you. Do you want to post daily or once every three days? Find what works for you that you can stick to it and do it. Create very good content and continue to share it consistently. Respond back to people, engage with your audience and be sure to utilize things such as going live, stories, etc.
Pinterest is essentially like a search engine and a great source of traffic. Many people don't bother especially businesses as they are so focused on the main platforms such as Instagram.
Every post on Pinterest is intended to drive people to the source. Their job can be to post all of their usual content on Instagram and Facebook. Your job can be to generate traffic for that content by posting it on Pinterest for them.
I see this as a high-value side hustle and I definitely think you should go for it especially if you feel comfortable doing so.