Founder/CEO of EffectDesign, Inc. Producer, writer, director of corporate, learning & entertainment experiences in the physical world blending design & technology with storytelling. Began in 1978. Ten years at Disney Imagineering. Creative Producer & Writer of NYC's millennium celebration. Projection Designer for Broadway's 'Lion King.' Now empowering experiential education.
A mobile brand is timely in today’s mobile economy. On the outside of the bus are promotional graphic images in endless motion to attract new business. Inside, consider two or three separately outfitted (themed) areas to entice passengers with options. Everyone likes a choice. Also look into using projected media to instantly change the interior appearance. Walls and ceilings can be both illuminated and animated to add dynamics to the décor. A diverse, changeable mobile environment provides a memorable experience passengers will passionately talk and Tweet about to friends and colleagues.