Ryan FetterlyEmerging Market Specialist
Bio

Canadian Expat living in Kenya. Extensive experience in Emerging Market Business Development, Market Expansion and Product Management. 2+ Years living in Kenya focusing on technology in the Renewable Energy and Medical fields. More information on Fetterly.ca



Recent Answers


The following is my personal opinion, and you'll get a 100 different answers to this question if you ask 100 people. Equity for work is both complicated and expensive.

1) You need to know how to value the company in order to provide an incentive to the graphic designer, they need to see the value and they need to understand how to turn the equity into cash at a later date. Liquidity is very difficult with most small businesses. All of these factors are very complicated.

2) Providing a percentage of your firm is very expensive both in terms of long term value and maintaining the individuals as shareholders. You'll need to keep them updates at all major business milestones and they can cause headaches at a later date as the business grows.

If you don't know a lot about equity and what your getting into, then don't do it... if you know exactly what you are doing and so does your contractor then give it a shot but most experienced business folk would avoid it. They'd prefer a (long term) business partner (they might be doing graphics/head of marketing) who can help grow the venture and will stay around long enough to maintain institutional knowledge.


Hi... I'm Ryan, multi-start up entrepreneur and have had the equity conversation several times. There are 2 main factors.

1) Do you believe the company will succeed? What is the probability of success?
2) If it does succeed how will you get your funds out? If it remains private for a long time liquidity will be an issue.

If you own a significant amount there is also liability to consider.

If you want to dive deeper request a call. Thanks


Hi I'm Ryan,
I've studied entrepreneurship and worked in Start Ups for the past 8 years.

If you google the following you'll have a better understanding of how to rapidly develop your idea to revenue without money:
1) Bootstrapping
2) Business Model Canvas
3) Lean Experiments

In general if you can sell before you can produce or create it's a method to succeed without investment. After doing more online research in those areas if you need help message me on Clarity.


Hi I'm Ryan... I've run my own emerging market consultancy and worked for Start Ups in East Africa for several years.

My hypothesis is that this business would be extremely difficult. It's based on the following assumptions:

1) Entrepreneurs tend to be quite frugal: they know how to get cheap deals as this was required during the formation of their venture
2) Scalability: If you are focused on entrepreneurs and require guest to meet certain criteria you are limiting your market size, if they need to be a high calibre entrepreneur it would limit things further
3) Time constraints: Entrepreneurs tend to be very busy people, fitting in a group vacation around a set schedule is tough

To my knowledge EO - Entrepreneurs Organisation runs getaways. They already have the members and the structures in place, and the entrepreneurs know the other guests are already vetted.

I'd recommend bootstrapping this idea, approach an org like EO or YPO to determine if you can help them. Potentially if several chapters collaborate on a trip you could get enough people to make it profitable.

It's an interesting idea, contact me if you want to discuss things further.


Hi...I'm Ryan, I've worked in Start Ups/SME companies for the past 8 years. You are well on the way to a business!

I'll ask a few questions you can ponder:
1) What is more important being close to customers (VFX firms) or being close to developers (low cost-development talent in India)? Your cost of living is much lower in India, so consider being based in India and spending 1 month a quarter in the UK.
2) Is there a way you can build this business without outside investment? The answer is probably yes, VC money is far far away and it's best to assume you won't receive any. Bootstrap first, angels if needed.
3) If you already have these great contacts, ask them how much they would pay for your service? Can you sell the product before you build it? This is the best way to launch a venture. No money down, contracts in hand.
4) Find a technical partner... if you idea is amazing you should be able to find a person to vet developers and work with you. This will make bootstrapping much easier as they can build an MVP.

If you'd like to chat in greater detail I'd be happy to jump on a call.


A small Vancouver company, Axiom Zen built a product called ZenHub which might relate to your ask but not sure. It mostly interacts with GitHub.


Hi ... I'm Ryan, I've worked in BD/Product Management for the past 8 years.

By "grow a vertical" do you mean advance the whole industry?

Are you looking to create a brand story to have you company understood by the customer?

Message me and we can discuss things further on a call.
-Ryan


Hey, I'm Ryan... Currently living in East Africa. One market that might be lacking a strong blog presence is French Expats /Francophone Countries. Expats are typically young and want to "experience" the new country while ignoring their finances. It's also extremely difficult learning new tax/investment laws and depending on your time horizon it's easier to ignore finance until you return home a few years later.

Emerging markets have much different investment practices which are often out of sync for expats. It would definitely be an open market although the size of the market isn't huge and it's very diverse.


What's Multi-Identical? I'd recommend clarifying your question.

"Start up" is a term used for single person projects to companies with thousands of people in the tech sector. If you think you can nimbly change from title to title the company is probably super small, and the odds of getting paid well are probably low.

Typically you don't decide what to bring, they decide what they need. If they need your services they'll decide what to call you.


Hi I'm Ryan, Originally from Canada but living in Kenya.

Kenyan firms often set up holding companies in the State of Delaware, if they are looking to source funding from US investors. Delaware is known for strong business law and a favourable legal system. The other markets are often offshore places like Mauritius.

The main areas to explore are tax implications and are you looking to source investment from the US. As you are a non-profit this would only apply for grants, setting up a US Charitable arm can open up funding options.

-Ryan


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