CMO at CitedCorp, early stage startup in Business Intelligence and GIS. Freelance copywriter and marketing strategist. Experience working with organizations of many sizes. U.S. Army Veteran.
Great question, I have launched a few digital products and have helped others do the same.
The steps can be as simple as:
Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general steps.
1. If you don't own your business domain and have a website up, that would be the first step.
2. There are several options for payment. If you have a digital product that will be delivered Gumroad has an excellent platform for selling digital items such as ebooks, videos, MP3. There is also selz.com which allows products as well as services.
3. Drive traffic to your page via social media or paid advertising.
4. As this is an existing product, you may have some ideas of where the market hangs out in terms of blogs, forums, chat rooms, etc.. Remember, if going into a group you want to offer value before trying to sell or it will likely backfire.
I hope that helps with a bit of a framework. If you have further questions let me know or you can schedule a Clarity call with me to help plan this out in further detail.