Let me start by giving you some real data for our agency. When we started blogging we had about 1,000 visitors a month to our website. Today we have 13,000 a month. We currently have almost 700 subscribers to our blog and we blog almost every single day. The result is almost 250 new leads a month for our agency. I don't think blogging is dead a all, in fact I think it is a vital part of any agency and every client's set of marketing tactics.
We use blogging as a tactic for clients and integrate that into their social media marketing effort as well as teaching them how to integrate blog content into their sales process, so sales people leverage that thought leadership with prospects furthering the relationship and driving more blog subscribers.
Its all tied together today, it's virtually impossible to pull out one tactic without impacting performance and unraveling the overall program integrity.
I would be happy to share even more data and real life experiences with you, in a follow up call. Just let me know.
Agencies should approach content marketing in line with their new business development strategy and plan.
It is one element of the promotional mix. Some choose not to blog or use social.
BUT as a veteran advisor of agencies on biz dev I can tell you one thing: Many suffer from the Cobblers Shoes Syndrome.
They can do marketing for clients but they fail to market themselves successfully.
They run out of time or budget or client work takes priority.
I run an agency and have found this to apply to us. Our solution is to have a "client" who is ourselves and then to treat them in the same way with team meetings, updates and timesheet billing.
Can you tell me more about why you're asking - are you an agency new business professional?
As an owner of a marketing agency, Agency|163, I can state that blogging for agencies is still a vital part of promotion. While social media may engage and attract customers, your company blog will offer credibility to skeptical potential clients, increased search engine optimization, as well as possible back-links to your website in order to increase online promotion.
I would be happy to answer any additional specific questions you may have regarding how content marketing can work for your brand.
If you're looking for tools, take a look at HubSpot & InfusionSoft (both pretty affordable).
For Higher level software, Marketo is a another Choice.
The other way is to use the popular Wordpress blogging tool, Mailchimp & Unbounce and you've created your own environment similar to other all in one solutions.
I've tested my of them and currently working on my own blog for my agency.
Hope this helps!