Questions

I've heard that kickstarter is a good way to validate your idea in some way, but if you don't yet have anything developed, aren't you looking for others to swipe your ideas? Context: There was a water filtering company called Soma (drinksoma.com) that raised money using Kickstarter and quickly gained traction, funders, and popularity. Question is: what prevented their competitors like PUR and Brita (companies with significantly more resources and capital than Soma) from copying their idea, when it clearly seems to be a winner.

Nothing. You have to understand that an idea isn't worth anything if you can't execute it. I could come up with an idea to fly to Mars, but unless I have the resources and ability to do it - it's not going to happen. Context: I wrote about Ghost - https://ghost.org - a full 6 months before it went on Kickstarter. The first version of the product was delivered (open source, so really anyone could "swipe" it) a year after I first made the idea public. There is very little value in ideas. There is a great deal of value in the people who execute them. Is your idea interesting? Do you have the experience and skillset to make it happen? If yes, then you have nothing to hide. Further reading: http://www.paulgraham.com/ideas.html


Answered 10 years ago

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