So here it is what you can do:

1. You start with addressing their biggest pain point. You never start with your products or services because they are not interested into that. They want to solve their pain as soon as possible.

So create a list of the biggest irrational fears, frustrations, desires, goals, etc. and think about how you can address that in your advertising and marketing copy.

2. Think about where you can reach them:
- are they actively looking for a solution? If so - search engines might be a good idea
- use YouTube as well. Ranking over there is much easier than on Google.
- are there people you can partner with to promote your products? use affilliate marketing
- Use social media (Facebook, LinkedIn, etc.)
- Direct contact - call them and ask them what are their biggest challenges, this will help you to get to know them better and to make the best offer.
3. Move the freeline. I have found out that the more interesting and value content you produce for free, people are actually more interested into buying. And you can sell them more.

Make video series following by a webinar where you can sell your stuff.

Educate them on the problems they are having and why they are experience this pain. Push them even further outside their comfort zone and they will love to buy what you're offering.

I hope that was helful. If I know more about your product/service, I will be able to give you a much better advice. So fell free to schedule a call, if you need more help.