Questions

I have been working on platform for end users and entrepreneurs. Astu is a platform for end users to share their requirements and enterprenuers to build something useful. Astu : Marketplace for mimimum viable product/ideas. http://astu.co This is how I thought it should work : http://astu.co/#/how I want to know what are the best ways to get users or small business tell their problems? Let me know your thoughts on this. ~Shrikar

Hey Shrikar,
Luckily, this question has a simple answer and it's two pronged. You've probably heard of User Research. In User Research we use 2 things to uncover peoples' pain points.
- 1. SHADOWING; following participants over a period of time and recording observations. It's a free-flow method and the researcher can probe where he/she feels they need more information. These session usually take between an hour to a full day and vary based on the complexity of the app and the research goals. The data collected is usually super reliable.
- 2. USER INTERVIEWS; this is basically conducting one-on-one question answer sessions whether directed or not is upto the needs of the projects, goals and context of user. So far I've conducted, Field Interviews, Phone Interviews, Skype Interviews, Street Interviews and done hundreds of hours in recordings. The data is usually very good especially for directed interviews. But the interview questions must be tried and tested but more importantly, designed for the target audience.
I am more than willing to introduce and coach you on the lean and "mean" variations of the two methods that uncover awesome insights.
Looking forward to hearing from you.


Answered 10 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.