Product should be light, simple, focused, constrained & fast. Remove the biggest pain of the identified customer problem and have the solution, visual identity and everything else demonstrate that's what you're doing. Resonate in a way that has the customers you're building for recognize themselves, their problem and the solution in all you do and how you do it.

Said another way, if it doesn't have a meaningful impact on solving the customer problem in a resonant way, in the early days it's just a distraction.