From a Branding standpoint, you should never chaNGE your business name IN THE CURRENT SITUATION. If you do it, it will BE perceived by your consumer as a guilt recognition and/or na empty marketing empty tric - na empty tric..

Use this critical moment as an opportunity to improve your brand relationship with stakeholders: ACT as a good person, responsible and oriented to people well-being.

On the other hands, improve your brand identity to comunicate that it is a "true brand" or that you are more and more connected to stakeholders. Call me and i will give you more directions to improve your brand.