We run a number of e-commerce sites that use FB as one cold sales acquisition channel: That is, cold ad (non Like) to website to sale. We have a $12-14 CPA, and we have one or two great audiences, but need to uncover more. - we have run lookalikes - we have done a bunch of split tests for region/time but require experiences in the way of uncovering new interests and behaviours.
First of all, always find out what your competition is doing. Then use the scientific advertising approach (Claude Hopkins), test, test, test. One way of testing is to make your ads more interactive.
Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
michaelirvin.net
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money
Answered 10 years ago
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