I had an eBay business for 3 years selling name brand footwear and clothing. Since then, I've been working on a coffee subscription business (new tricks to an old model) and received over 170 responses to a survey and 94% gave me their email address. As I explore other ways to gain more initial interest before launching, I realized Paypal collects all the emails of my past buyers and discovered I have over 5400 emails (though some are duplicates). What things should I keep in mind if I send an email to them letting them know about my new business?
Was the survey sent to the old email list? If so I would use that list to drive new engagement for the new business. Create a great looking bounce page or landing page driving those respondents to a call to action. Perhaps provide an incentive for signing up for the coffee subscription?
In terms of the Pay Pal list you have to be really careful not to abuse the trusted relationship you had with them regarding the footwear. I would parse that list into segments, do some psycho-demographic analysis on the list and again drive them to a bounce page via a short and sweet email thanking them for their previous business. Again, because they are a previous customer of yours offer them an incentive to try out your new venture. I would do A/B testing on the landing pages to see what works well.Good Luck. I love coffee.
Answered 9 years ago
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