Questions

Looking to tell a story. Have a character that does his/her job one way. Then introduce our product and show how his/her life improves. What is the structure for writing a script / developing a story board for this?

There are too many things to consider as “guidelines” but what you want to do in a high-level should reflect the the brand position and brand promise.

1) Figure our your brand story and how to tell it
2) Develop an outline for the content/script
3) Create a storyboard to communicate the brand story
4) Hire necessary help in creating the video (talents, voice over, animator, videographer/photographer, and a creative agency)

Unless you are a brand expert, I would recommend hiring help for step 1.


Answered 9 years ago

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