Hi, I'm the creator/organizer of Drinks for Brand & Marketing Managers in NYC. Currently we have 711 members with an average meetup RSVP count of 80 people each month. We're also featured in Gary's Guide often. Wondering, from your point of view, what is the best way to monetize this meetup, and how would you go about executing that monetization strategy? Some things I've been thinking about, would love to get your opinion on which is worth testing, or has the highest potential. Also open to new ideas you might have: * Getting a sponsor to pay a few hundred each month * Charging meetup members a $5-$20 fee to attend each meetup * Hosting separate speaking events in addition to this meetup and charging admission for those * Offering video or training courses through the meetup's mailing list Thanks for reading, and hope to hear from you soon! -Alex
With that number of attendees its tough. Work hard to get over 100 attending each month as a first step. Once you break that barrier you might get a small related sponsor. Use them to also promote the event. Perhaps a matching marketing spend...good for you and them. Where are you holding the meetup? You could try shopping it around to different locations (bars and restaurants) and seeing if you can negotiate a cut of the spend the group makes. If you want to charge those attending you have to give them value. $20 gets you...XYZ. and negotiate a % of sales. Good luck.
Answered 9 years ago
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