Questions

I have experience pitching to magazines and stores - and mostly everything works by email and online research. I feel like celebrity and Hollywood productions are a lot harder to research online.

This is a tricky business. Celebrity is hard to reach but it depends on what you are gifting and whether or not that particular celebrity organically is into it. If you find the right gifting suite they can work wonders. I have over 15 years of experience helping get products in front of celebrities.
Here are my suggestions.
1) Use IMDB to look up agents/managers contacts and reach out that way to suggest that your product is a 'perfect fit' for that particular talent and explain why
2) Go the route of the stylist. Celebrity stylists have a lot of power when it comes to deciding what certain talents will wear. If your product is clothing, accessories, shoes, fashion or beauty related then the stylist is your best bet in.
Be prepared to send them a load of samples and begin massaging those relationships from early on. Start a database of key stylists for future outreach. Make sure your brand has a good lookbook and online photo gallery for the stylists ease and convenience.
3) Is the brand you're working with open to business collaborations with the talent/celebrity? If that's the case then you can position an 'offer' to their manager or agent which will get a reply faster than just saying ' i have something cool for X celeb, please get it to them.'
4) Events and festivals can be great opportunities to connect with celebrities. You can often find what hotel they are staying at and send packages directly to their room through the concierge or using other methods.
5) The gifting lounges can be useful or useless. Depends on what lounge where and who is running it along with the track record of attendance from previous years. I once connected a celebrity to the a winter coat company right before his trip to Iceland to shoot his next film. The celebrity was extremely grateful as the timing was perfect. The gifting lounge was thrilled the celebrity took the coat and put it to good use.
6) Be thoughtful in which celebrities you target. Just like when we're pitching magazines and producers, editors our pitches are targeted. Choose celebrities who you truly think are a match and would actually enjoy the product. Take a look at what appears to be their current commitments. They may have sponsorship deals in place with company XYZ which is a direct competitor to your product.

Hope these tips help. Happy to chat anytime if you have more questions.

blue skies,
Daniela


Answered 9 years ago

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