Questions

We're a private company investing platform and have been considering a premium membership option for a certain type of accredited investor. I have good sales experience, but have little experience doing lead gen. I'm trying to get my head wrapped around building a lead gen program without hiring a full time sales rep (not in the budget). Looking for resources and people to have calls with that have experience with this.

Lead generation is day to day part of not only my personal business, but also for my clients.

The first step is identifying your target audience. Not simply that they are accredited investors, but more importantly their motivations. It is from this point that your funded proposal can be created.

The funded proposal will offer information, solutions, tips, etc... in exchange for their contact information.

When you schedule your call with me, we can discuss what that offer would like like and how to deploy your lead generation strategy across a diversity of channels.


Answered 9 years ago

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