Questions

We're a private company investing platform and have been considering a premium membership option for a certain type of accredited investor. I have good sales experience, but have little experience doing lead gen. I'm trying to get my head wrapped around building a lead gen program without hiring a full time sales rep (not in the budget). Looking for resources and people to have calls with that have experience with this.

Facebook Ads would be where I would start. You can get extremely targeted with your ad exposure and it is quite cost effective. I'm assuming your Investment Club would have a one-time or annual cost. What you would want to do is create an asset (content) that would appeal to your target demographic and create an automated nurture campaign to introduce them to and enroll them into your Investment Club. Set up the automated funnel, start spending $20-$30/day on Facebook ads for 2-weeks to test the funnel, tweak & optimize, and once you're generating an ROI (ie: put $1 in get $2 out) you can scale up your ad spend and spend a couple hundred per day. That is about as close as you can come to printing money. Hope this info helps! Happy to elaborate or explain further.


Answered 9 years ago

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