Hey Clarity- I'm a business intelligence consultant, on a mission to help executives leverage their data to really work for them, and I'm at a crossroads. I've been working with a client, and I've given them their data in a way that's easy to ask questions, I've enriched it, by doing the grunt work for them ( segmentation, calculations, ratings, etc). They are really loving it! They have Tableau now, and every report they make looks like Excel. I was talking to them about trying out visualization, and they laughed and said that it's fluff. Thinking about it made me wonder.... Do decision makers really use visualized data to make decisions, or is it really just another buzz word? Thanks so much for any insight.
So...a single client is sharing their preference with you, and you're wondering of that's a global phenomenon?
You're going to have to define "visualization" in this context for me to give you a specific answer.
In general, however, individual customers have individual preferences. You might get a lot of value from looking at a behavioral profiling tool like DISC or Myers-Briggs. A C in the DISC profile is going to love tables...an I is probably going to immediately be bored with them.
One good thing you did is find out the preferences of how this client wants to be communicated with. Keep doing this, up front, at the beginning of every project. Ideally during the sales process--this will show you how to sell to them! Since most salespeople are running the same old dusty presentation, which was made to sell to only ONE of those types, they're cutting out 3/4 of their market! If they'd find out the preferences of this prospect they're talking to now, they could easily personalize the info to sell to that prospect...and stand out past any competitors.
And the information is there, free for the asking.
Answered 9 years ago
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