Questions

We just released the beta version of our web product to our sign ups. Our product design is moderate since at this stage, we are mostly looking into validating our product, but we understand that it needs major UX/UI work soon. Like most start-ups, our team consists of one developer and a CEO with limited financial resources; which leads us the question: when do you think an early stage start-up with a web/mobile product should seriously consider bringing a full-time designer on board (equity/cash) and how should they get design work done before that stage?

Hiring an UX/UI designer is the only option I see for yourself. You closed your first round of funding, launched your minimum viable product, or maybe even bootstrapped your way to a handful of paying customers. Unfortunately, there is no sure-fire way to ensure that this approach is going to match up with the needs of every single start-up. Instead, the question of when to hire a UX designer is a more complex decision that will be easy for some start-ups to answer and a struggle for others. If your product is already in the hands of customers, it is important to use them as a sounding board. Your customers are the livelihood of your business and will always give you the most authentic and honest feedback. That is why we recommend recruiting actual users for user experience research so you can better understand what they think of your product. Do not be afraid to reach out to customers directly and schedule time to watch them walk through the user experience or answer a series of questions in a survey. Study their habits as they use your product and see if there are any design elements causing roadblocks. Look for points in their experience that could be improved upon and ask questions about their intent.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 3 years ago

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