I just recently started as an intern on an innovative swedish mobile health company, and my responsibility at the moment is to handle the marketing for one of their projects: A Sleep Aid app that helps people suffering from sleeping disturbances as well as prevent people from getting it in the first place. As this internship is a 3 months trial (1 month have already passed, so only 2 more to go) I will need to show that I can bring in revenue for the company, and the quickest way for that to happen is to start collaborate with insurance companies so that the app and the service that comes with it can be available to the insurance companies clients. I have a great deal of knowledge and quite a lot of experience in marketing, but I'm very new to the area of insurance companies. The most usual treatment today for sleeping disturbances is medication, and to my knowledge there are barely any effective treatments out there (at least in Sweden.) I don't know if insurance companies differs a lot depending on what country it is. What way/s could be effective to reaching out to the insurance companies and make them interested? Any help is very appreciated! Best regards, Gabriel
I agree with Ryan Dravening that you'd want to start off lower down the ladder with doctors -- and I'd add patients -- before approaching insurance providers.
Yes, the insurance companies have bigger distribution. But won't they want case studies, testimonials, endorsements from people who've used the Sleep Aid app?
I don't know how frequently doctors use LinkedIn. My guess is that they're busy with their clinics and have little reason to engage in online professional networking.
But they might attend professional conferences. If you could find an event where many doctors are in attendance -- doctors who treat patients with sleep anomalies -- then you could make plenty of useful contacts.
I'd also recommend reaching out to patients through the usual methods such as SEM. You can easily target sleep disorders. Patients often research their own conditions and introduce new treatment options (both quack and non-quack) to their doctors.
With some decent questionnaires and tracking, you can tell the insurance companies how many of the patients and doctors they cover are using the app. Then perhaps your sales pitch to the big providers will find more traction.
Answered 9 years ago
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