Questions

We built a simple model to model out each level of our conversion funnel: 1. Try 2. Registered 3. Pay. We realized given the same lift in percentage, the lower the conversion funnel, the bigger impact it makes on revenue. Is this true to most SaaS / eCommerce apps / sites? If so, shouldn't we be focused much more effort bottom up?

I've been optimizing a large SaaS website for a few years now and found that the biggest gains were on the payment pages and pricing pages at the end of the funnel.

That being said, for this particular site, there were glaring usability issues with the site and poor content on the pages so it was the obvious choice of a place to start.

To find places that you can make the biggest impact, after you've fixed any glaring usability issues, look in Google Analytics for pages with high exit rate percentages. These are pages that people had issues, if you can answer their objections then you're one step closer to a conversion.

If you'd like advice specifically tailored to your website I'd be happy to help. Give me a call here - https://clarity.fm/domlinder


Answered 8 years ago

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