Can you provide an example of an email that I would send out?
Understand who your target audience is. Research what blogs and media speak to that audience and what type of stories they like to cover. Then, craft a story pitch that speaks to that. Remember that you are suggesting a story and not expecting them to cover your business just because you think it is great. It's all about offering good content ideas that will end up as great publicity for your business. Contact me if you'd like to discuss further.