My business is a digital agency offering a specialised, premium content service - we make X piece of content, only X, and we charge "high-end" prices. How do I find my ideal customers? Here are some criteria. They should: -Work for a company with a healthy online marketing / content marketing budget, that could buy several thousand dollars worth of content from us in a year -Be authorised to buy content -Have a product/service that is either entirely online or at least use online content marketing as a primary channel So I'm thinking about targeting content managers / content strategists at firms doing $1million+ in revenue per year. Good idea? And how do I find them? Beyond that, how do I find people who need my service *now* or soon? Many of these prospects might need my one-off service 1-4 times per year... but I want my marketing to contact the people who are actually in need now, or thinking of buying very soon. Thank you in advance for your suggestions! Daniel
Having a good definition of who you serve is the perfect place to start.
Could you define it further..? Do you specialise..?
Really drill down.
How to find those people?
One of the quickest low/no cost ways to find your target audience would be to use LinkedIn.
You have access to a database of C level decision makers & most of the time direct access to them.
Join industry related groups - posting samples of what you do to generate inbound enquiries.
Post calls to action in each example to enquire about your services
Once your a member of relevant groups you can also use the search functions to find those perfect customers and proactively connect with them.
Doing this the right way is a whole course in and of itself. Just know that through linkedIn you can connect and connect any and all of your perfect customers worldwide.
Good luck
Phil
Answered 9 years ago
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