My business is a digital agency offering a specialised, premium content service - we make X piece of content, only X, and we charge "high-end" prices. How do I find my ideal customers? Here are some criteria. They should: -Work for a company with a healthy online marketing / content marketing budget, that could buy several thousand dollars worth of content from us in a year -Be authorised to buy content -Have a product/service that is either entirely online or at least use online content marketing as a primary channel So I'm thinking about targeting content managers / content strategists at firms doing $1million+ in revenue per year. Good idea? And how do I find them? Beyond that, how do I find people who need my service *now* or soon? Many of these prospects might need my one-off service 1-4 times per year... but I want my marketing to contact the people who are actually in need now, or thinking of buying very soon. Thank you in advance for your suggestions! Daniel
(a) Prepare a list of influencers (online, in your contacts) and pitch them your product seeking directions (not services). Alex shares some really useful posts on how to reach and engage with influencers, at his blog: https://www.groovehq.com/blog
(b) If you have written as guest author at some premium channels, share the URLs in your story. For 'content specific' services, many premium companies are interested to see your voice so far. Most of them are open to good quality guest posts, you can offer to write for them
(c) If influencers are talking about you, and your current online presence starts some engagement, your target audience/people would chase you, rather than you finding them! :)
Answered 9 years ago
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