Questions

Without a doubt the copywriter should be helping you to discover the 'why'. One of the greatest copywriters to ever live was Gary Halbert. Not only did Gary write great copy, he spent his life helping clients reshape their questions to find the real answer. I have also been doing this for 20 years. You must ask good questions and the why questions are the most important questions of all. If there is a big enough, compelling 'why', people will find a way to buy.
Michael Irvin - Marketing Expert


Answered 11 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.