We will introduce a totally new service for the brides and weddings market. We need to create posters that communicate emotionally with our showroom visitors, especially brides. The posters will be used to inform and advertise. They should stimulate conversation about the idea and concept. We are unsure whether we should select an image created through graphics-style or a real bride photo. We are considering graphics so our posters will be consistent with other marketing. (Also, it is easy to do.) However, we also think a real photo is better at stimulating emotion. Please, advise.
At the end of any day a picture is just a picture and the emotional conveyance is somewhat meaningless unless you know those involved. Instead of wracking your brain on the perfect picture you should instead work on the time honored tradition of psychological presentation. Started off by the add avoiding anything with red letters, mentally telling the consumer to stop as it is ingrained into our society. Focus on mainly greens, the bolder and brighter the better this encourages the customer to move forward to the next step and contact you. What happens from there depends on your sales team. If you need help further choosing a sales team or more info on human behavior or advertising feel free to reach out to me with a call.
Answered 9 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in