We sell robots for industrial job sites. Our leads don't want to pay the large ($1-10K) per site monthly cost before seeing the ROI. We offer case studies and white papers, but they want to see the results themselves. What pricing model should we use to offer discounted trials so they can see the benefits, without devaluing our offering, or discouraging longer subscriptions? Thank you very much for your help.
As someone who offers membership based services I've had great success with two models. The 35% off model does really well, they receive a discount and you still get paid. But by far the best results came from a model where I offered a complete month totally free. The key to the last model is communication, encouraging them to stay on through email marketing and follow up phone calls to see how their doing.
Answered 9 years ago
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