Questions

When you say "I have a plan.." What does it mean? You have a business idea that you want to validate? I am working as an information architect and content strategist for a travel app, for last 3 weeks. Here are some steps:

- Think of your product as independent of the technology. Plan it for desktop and mobile, draw some sketches of user journey throughout the product, and be the first customer of your product.
- Talk to a few customers who may be interested to use it. Plan customer surveys (See http://sixteenventures.com/ for some great references).

Now you should be clear for what exactly you want, and what your customers need.

- Find a dev team for first prototype.
- Don't focus too much on logo or branding. Rather, focus on customer acquisition and engagement strategies, where 'content' is critical. Let users believe in the product value, and talk, discuss, gather feedback, follow up.
- Use metrics (MixPanel helps)

Remember that since you are particularly talking about 'travel' industry. many users may need to use it while traveling. So, a mobile version is a must. I am not saying a Mobile app (that may add to the cost to validate the idea). At least, plan a responsive desktop product, with adaptive content.

If you need more directions, setup a call and I will share my experience! Good luck!!


Answered 9 years ago

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