It seems like it does have potential considering I could hire an agency outside the us for $4 per hour and they could reach a lot of customers in a short amount of time. The problem is that people don't like telemarketers in the first place, so it could have negative effects. The type of business is food delivery from restaurant's.
I think you have answered your own question:..."it could have a negative effect". So let's assess the risk.
As James Goldsmith said: "if you pay peanuts, you get monkeys". This is particularly true in sales.
Let's just follow this logic for a moment. If you pay an agency $4/hour, they probably keep $2 and are willing to part with $2. Assuming the telemarketer gets paid $2 an hour; $16 a day MAX; they HAVE to come from the deprived countries. Is there English good enough? Are they aware of local culture? Are they going to stay motivated?
This is very likely to have a negative effect on your brand, which is never good. No shortcuts I'm afraid.
Good luck though.
Answered 9 years ago
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