Identify 3-5 key media outlets/reporters. You can begin to develop relationships with these reporters now on your social channels. Read what they write, comment and share. Don't fake it but genuinely engage. When you are ready to pitch your key media targets, take time to develop a succinct, relevant pitch. As others have noted the story is not about you but what will it mean to the outlet's readers. Don't say you're excited or it's the best product ever, but tell the facts and remember to focus on why the reporter would be interested. Customize each pitch to the reporter. It's fine to follow-up if you don't hear in a week. An extra step that you can take, is send an email intro long before you pitch, introducing yourself, and let them know why you're writing. Ask about stories they are working on and if you can be of help.