Questions

Hello, I am part of startup that creates web design products(plugins, kits, themes, etc). I am not here to advertise the startup, but to ask for advice from people that may know more about the subject. We have currently have around 50.000 users that have registered, out of which around 600 are paying. Our strategy up-to-date has been focused on growth. We have released a series of free products in order to attract more traffic and users. We then chose the best performing freebies and created paid versions for them. This has worked pretty well for us so far, but we need to find a way to increase out conversion rate in order to become profitable. If you have any advice, idea or have seen some interesting campaign in the field of web development tools, please let me know. If you need more details, ask me and I'll share them. Thank you!

Hello,

I see the attention here is a lot on the product but, in order to maximize the conversion rate you need 3 things:

- a good product
- a good marketing and engagment strategy
- a GREAT sales team and pricing policies.

I developed many products and built several sales teams and the relationships between who creates the product and who sells it (sales or marketing) is really important. If you wish, I can give you a piece of advice on the matter!

Best,

Marco


Answered 8 years ago

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