Questions

I am researching the topics that small company CEOs must learn to have an eCommerce strategy. I have noticed some companies struggled with their projects when they did not have a clear roadmap to overcome issues. Thanks in advance for your comments.

4 things:

1) You need a multi-channel strategy. Selling on your website is not the only way to sell your product online.

2) Focus more on top of the funnel initiatives (inbound marketing). Amazon rules the bottom of the funnel which is when the customer knows exactly what she's looking for and price is what matters to her.

3) Focus on Conversion Optimization across all channels since it is one of the best ways to have an impact on your bottom line without increasing marketing budgets.

4) Training & Network. Things change fast, keep up to date. Attend conferences and network.

5) Constantly monitor your eCommerce eco-system. Technology changes & new suppliers join the market. Evaluating established processes can help tremendously.


Answered 8 years ago

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