Questions

No. Yellow pages, unfortunately so, are a dying utility. Especially as a small hotel, it paints a very specific image as to the type of establishment you are. If I were seeking a place to stay for the night, the place I saw in the yellow pages would be the place I avoided at all costs. Marketing is needed, but you need to be a bit more specific with they type of crowd you are trying to atract , and aim your marketing towards such. Of course yelp is a great place to start, or any tech-based platform. It's great because, well yelp for example is unfiltered. You have no control over the type of things that are publicly said about your establishment, In-turn if you are confident in your business and the service you provide, the business will speak for itself. People are actually getting pretty serious, as A "Professional Yelper" is a real thing now, I even consider myself to be a bit of one. Some reviews mean more than others, and can create quite a bit of traffic. It's pretty easy to get set up now'ah day's, as well as cost efficient . I can think of a million and one different marketing strategies for a small hotel, and the yellow pages isn't one of them.


Answered 8 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.