I really need a good strategy, tools and best practices
Simple, first understand the user need and their day to day activity/task and mental model. This will guarantee you best ROI.
Check following links theses will help you to understand best UX practices:
http://iwebsun.com/user-drive/
http://iwebsun.com/ux-roi-user-experience-return-on-investment/
Answered 7 years ago
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