My business wants to do a small scale Facebook Advertising campaign to US consumers to see what kinda of response we get - should we manage ourselves or pay someone to manage for us? If we do it with a third party, any platform you guys recommend?
The difference between Facebook Ad campaign success and failure is a strategy.
Once you have the right strategy, and creative in place for Ads, there is probably a way you can support the ad campaign on your own internally.
But before you start an ad campaign, you must speak to an expert to see how you should structure a campaign, and what each ad is doing in the campaign.
You also need to look at the landing pages you are sending your ads too. Are they the right type of page? Will they convert? Do you have them setup for testing? Are they mobile responsive? How fast are they loading.
Successful ad campaigns happen when the entire sales funnel, from the landing page through to all followup emails are tightly coordinated with ads.
I hope this helps.
Samuel P.N. Cook
Answered 8 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in