I am an experienced engineer who wants to start an online course. This course will train project engineers and procurement professionals. I am from the construction industry. I have a number of blogs as well as continuing education courses(social proof). I have two books on Amazon Kindle as well. But I am unable to start on my own. How can I get customers or get people to notice my course? I have tried many avenues. Blogging, Facebook marketing, events, free offers etc. know I have something good to offer?
If you want start an online course you must first know what others want. This is not what you want to teach others, but what they specifically want. You do this by building an email then asking. This is called a product launch. The first steps are to do a pre-launch. Once you have a large enough email list, start asking what they want. Then start giving it to them through 3 video presentations. Each video answers a different question and ends with the unanswered question for the next video. This sets you up as an expert. So, by the time you actually launch your product you will have a crowd waiting for it. That is if you have an email list. This crowd will grow over time, but you program your auto-responder email (e.g. Aweber) to go through the same series each time.
Best of Luck,
Mike
From the Trenches to the Towers Marketing
I will be willing to help as my time permits.
TheLittleGuysWayToRiches
Answered 8 years ago
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