I am relatively new to affiliate marketing (2 months in). I have leveraged many other monetization strategies with a substantial amount of success in the past. I have written two articles recently that have a good amount of views and upvotes. People seem to find them pretty valuable. I am getting hops through my affiliate links, but pretty terrible conversion rates. What can I do to better my conversion rates? Salehoo is earning $.23/hop on several thousand hops (lowest in the program) and I've had 1,067 hops to Affilorama with 3 non-recent trial signups, 2 of which have re-billed to me at least once. I suspect my audience is not targeted enough. I would love to get some coaching from someone who can provide a good initial response. Cheers Zach
Upselling, cross-selling, and downselling can positively affect your conversion rates in a number of ways.
According to research analyst Sucharita Mulpuru, the simple act of making recommendations for further purchases to customers can account for anywhere from 10-30% of overall ecommerce revenue. Over a decade ago, Amazon stated that upselling and cross-selling were responsible for 35% of the company’s revenue.
To be sure, this number is largely atypical. However, it’s generally accepted that upsells make up anywhere from 2-4% of a company’s overall sales numbers, and cross-sales represent up to around 2% of such (usually around .5-1%).
As downselling is more of an “on the fly” technique and is harder to track (i.e., salespeople aren’t likely to log instances in which they made a smaller sale in lieu of a customer turning away a larger sale), actual statistics regarding downsales are hard to pin down. However, it stands to reason that providing a more convenient or affordable option to prospects inherently nudges them closer toward making a purchase.
You can find more information in Fieldboom's blog: http://www.fieldboom.com/blog/customer-loyalty-upsells-downsells-cross-sells/.
Answered 7 years ago
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