As both a brand marketing consultant and a speaker, I suggest that you position yourself where customers can find you. It will be a business expense. However, attending, or even sponsoring, events hosted by notable speaking entities like Toastmasters and NSA will not only put you in front of prospective clients, but provide insight into their needs and how you might improve as well as position your product effectively. You’ll likely be the only vendor of your type in the room, which means zero competition, but you will stand out. Depending on your capacity and budget, you might even solicit speaker bureaus and become a third party vendor.

For the sake of “clarity,” best practices for marketing ANY type of service is to 1. Narrow your target audience (Are you going after academics who want to digitize their content for mass consumption, industry gurus/coaches on LinkedIn, or self-proclaimed life coaches who live on Twitter, Instagram and LinkedIn, have podcasts, blogs, or have done TedTalks, etc.?) 2. Research your target audience’s sales and customer engagement needs then 3. Pitch your service based on value and benefits. WHO you’re targeting will impact HOW you target them and WHAT you say.

Call me to learn more about the 4Ps of Marketing and how to use the 5Ws to position your product effectively.

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