Well, the best practices for marketing your product has 3 levels. On the first level Marketing as a business philosophy. So yes, marketing is everything. In essence it is the process by which a company decides what it will sell, to whom, when & how and then does it!
This brings us to the second level of Marketing; Marketing as Strategy. This entails understanding the environment the business is operating in; customers, competitors, laws, regulations, etc. and planning marketing strategy to make the business a success.
The third level of marketing is about the day-to-day operational running of marketing, it encompasses the control of the Marketing Mix and the processes within a business that help create and deliver that company’s products and services to the customer.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath