I run a social networking startup. Earlier in the year we had a lot of frenzy and buzz in the media for our closed beta launch. We didn't anticipate this, but the beta has taken a long time to implement the changes users asked for. Now we are worried the buzz may die down. The plan was to finish the mobile app this month and launch everything by next month. We are really worried now and don't know whether to wait for the mobile app or go to market. I was thinking we could possibly at least open the beta, and then invite users to join as though we had launched, and then do a proper launch event one the app is ready.
For the most part I would agree with the other commenters. We ran into this when we launched our app. We pushed to get our iOS out quickly to have it in user hands. That took resources away from our Android, which ended up taking several months to get out. In that time we lost a lot of momentum. So, in the world of a million apps, any buzz you can get is good and you need to capitalize on that. Users are fickle and you can easily lose them. However, make sure what you deliver really is what users want so you don't turn them off. It seems like you're already on the right path and as long as your current version provides value to the user, I don't see a reason to wait to get it perfect.
Fee free to reach out with any questions.
Answered 8 years ago
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