Answer by Rick Kuwahara: How can I find out the cost of Social Media Marketing, SEO and SEM? Is there anyway to find out how much a particular company spent on it's campaigns?

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How can I find out the cost of Social Media Marketing, SEO and SEM? Is there anyway to find out how much a particular company spent on it's campaigns?

I run a travel start up and want to drive traffic to my website. I need to have a marketing budget to present to my Investor and would like to know how I can measure this cost. I have a few companies who have done these sort of campaigns before and would like to know how much this effort costed. To name a few: Triphobo, Tripoto, Tripigator, Travel Triangle. Channels I plan to use are Facebook, Twitter, Instagram and Google SEO and SEM. Thanks in advance

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Rick Kuwahara Clarity Expert

Agree with looking at tools like SEMrush, Spyfu, and Alexa to find out what your competitors are doing. That will not only help you understand what they're doing, but also show you opportunities that may be undervalued, and areas you should ignore for now since they are so competitive.

But you should also be looking at how you will measure ROI, not just spend. Measuring spend is ridiculously easy, be sure you have a digital sales funnel set up for every ad you do so you can properly track ROI. You should be able to show 3x return for every dollar spent.

Answered 8 years ago