Ad 1 47 clicks at $0.26 per click Ad 2 13 clicks at $0.15 per click Any idea why this could be happening? Thank you!

Hi! So there could be a few reasons why, however I would venture to say that Ad #2 more than likely has a higher relevance score than Ad #1. This would account for the difference that you saw in regards to the cost-per-click of each Ad.

If you'd like more info, Facebook explains Relevance Score and how it works in detail here:

Answered 4 years ago

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