I am looking for books that can provide a crash course on current B2B marketing strategies and approaches.

If you're interested in writing good copy when marketing B2B, check out the book Copy Logic by Michael Masterson & Mike Palmer. Also, The Truth About Leads by Dan McDade is great and looking at the marketing process.

Answered 7 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 LLC. All rights reserved.