To my mind, .XYZ has a disposable, throwaway quality to it. Those connotations are not irrational, actually. Since the .XYZ registry flooded the internet with innumerable .XYZ domains at 1 penny apiece, that extension has a real association with spammers. Also, it's a bit unwieldy in conversation. Saying "dot ex why zee" adds 3 syllables to the brand name without contributing any meaningful idea.
If you decide to upgrade or rebrand, I'd be happy to point out a wider range of options. .COM is, of course, the global default. Co-founders, sponsors, interviewees, and readers would probably take your project more seriously if it were built on that stable footing. But you don't necessarily need to display .COM. For a fashion website, plenty of other domain endings deserve consideration too: .STYLE, .FASHION, .DESIGN, .CLOTHING, .ME. Any 1 of those might be a better fit than .XYZ.
There are some pitfalls in this area, though. Choosing a domain / brand name is definitely worth a conversation.
This is a great question! I can speak from my experience co-founding Tachyus, and experience joining very early stage startups and observing founder dynamics.
I think the first question is, why are you looking for a cofounder versus hiring a first employee? Both have pros and cons. Cofounders typically receive at least an order of magnitude more equity compensation then employees. This aligns them much much more tightly with the company, which can be great if your values, vision, ambition, motivation, energy, etc. match, and can be a disaster if they don't. I would consider the decision as carefully you would a proposal for marriage (no joke!). Given the importance and impact of this decision, I would only consider people that you know very well as cofounders. Pick from your inner circle of friends or colleagues. Ideally it's someone you have worked with before. If you know them outside of work, work with them for several weeks if possible before cementing a co-founder relationship. I would advise against trying to find a co-founder that you have never met before, and instead consider making someone new that you're very excited about a well compensated (equity wise) first employee.
Happy to jump on a call if you'd like to chat more about it!
I think the best way to find a co-founder is to be where you think that person will be. If you are looking for someone in fashion attend industry events, conferences and join fashion networking groups. Also, colleges like FIT or Parsons may have some graduating students who would be interested in joining your company. If you would like to schedule a call to further discuss where to find a co-founder and where to find fashion events please set up a call with me!
As the saying goes, “the only ship that doesn’t sail is a partnership.” As other folks have mentioned, finding the right co-founder is a critical decision, similar to a marriage. Unfortunately, I think most people make the decision purely based on skill set, ignoring the other elements of their design. The first step in finding a co-founder is to understand your own design (personality, likes, abilities and values). By understanding how you are wired (personality), what you enjoy (likes), what you are good at (abilities), and what drives your actions (values), you can better understand what you bring to the table. Next, you need to understand WHY you are starting a business in the first place. In The Founder’s Dilemma, Noam Wasserman cites research that shows that the primary reasons why entrepreneurs start companies are money and power. There is also a growing number of conscious entrepreneurs who are pursuing a purpose beyond profit. Once you understand your design and what is driving you to launch a company, you’re now ready to identify the gaps necessary to get your startup going. Think through all aspects of individual design and create personas of likely people you might find. Make sure you don’t ignore values because when the going gets tough common values are the only things that can hold you together.
Lastly, identify “watering holes” where people with designs similar to your personas will hang out. For instance, if you are looking for a gifted CTO, think about where those types of people will hang out. What are the likely conferences, clubs, schools, etc. where you can find such people? Lastly, I want to encourage you to take your time to find the RIGHT people. There is an extreme bias towards speed in the startup world, but finding the right co-founders is something that really should not be rushed.
First off, I really enjoy the mission of your company. I think pairing with someone to be your co-founder will be relatively easy, once you know where to look.
Personally, I am a huge fan of LinkedIn. I would first start there and search for people within a 50 mile radius, with the keyword "fashion" (and similar words). I think that this will bring up a good list of geographically proximate professionals who have the interest in your company's product.
I would then contact them and try to pitch your product/company. Pitch the idea that it is to 'inspire women to express their personality through their appearance and fashion'. That is a powerful mission and I believe people will soak it up and be moved by it (I liked your idea just by the short few sentences that you put). Once they are hooked on the idea, and you, then it is time to ask them to co-found with you.
I think this is a good place to start. I would love to speak more with you about your company and potential ideas to further it (and its mission).
Clarity and LinkedIn is a good start.
"So this is an ATM and what we're gonna do is transform the traditional banking industry. I DO NOT fit the picture of a banker." - Elon Musk (talking about X.com which later became PayPal)*. First and foremost what you really want to look for is people like Elon Musk, in other words, highly ambitious and "gwitty" (grit+wit) individuals that are willing to pay the price for success. Domain expertise is overrated. I've built amazing teams in my businesses, happy to take your call and help you in your journey to entrepreneurial success. *http://RMentrepreneur.fyi.to/ElonMusk