For ex: If I were showing the size of the social media market, and I have a tool that lets you schedule tweets - should I show a segment? Also, do I use a bar graph or show existing competitors and their % of the market?
The actual graphical representation of the market size matters less than ensuring that the graphic is visually cohesive with the rest of the deck.
Also, ensure that you're speaking to your total addressable market, not the overall market as overall market sizing lacks credibility.
Here's some further info on calculating TAM:
http://aiti.mit.edu/media/programs/india-bms-summer-2013/materials/step_4_calculate_the_tam_---trepreneurship_101.pdf
Happy to talk through this with you in a quick call.
Answered 11 years ago
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