Questions

When I think about dealing with customer support, disputes resolutions, get target clients on board and learn about their domain expertise, I'm not that excited. I tell myself well I will hire people to do it, I don't want to get my hands wet with that. Is this a sign that I'm not passionate about it and therefore I will put my start-up at risk? especially if there is already competition.

Already a lot of good insight here, but I’d like to suggest that you take a quick assessment: The 2:00 am test.

Let’s say that you push ahead with your business idea and it’s 12 months from now. The startup honeymoon is over, but ideally you have some good feedback on your business, so it’s going OK one year in.

That said, it’s 2:00 am some frigid February morning and you have one more task you want to complete before you catch (hopefully) four hours of sleep. Yes, at some point, you’ll be able to outsource this bit of work—frankly, it’s the part of your role that you detest—but you don’t currently have the resources to hire it out. But it must get done before morning breaks.

What will propel you through that moment? For most successful entrepreneurs, it’s passion for what you’re aiming to achieve, the grit to fend off the fatigue and yes, some sort of caffeine-like stimulant.

If you honestly don’t think that passion will be there in 12 months, sorry, but you should consider some other path. The grit will be better applied somewhere else and the caffeine is more enjoyable when it’s not a crutch.

Good luck and let me know if you need more assistance.


Answered 7 years ago

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