I am an aspiring entrepreneur, and currently run a content shop. I am deciding whether to: 1. Grow the current business and how: Any folks here who need great content? 2. Pursue a different idea that's more scalable, and repeatable. How do I decide which direction to invest my energy in and how can I develop my idea further?
Common issue...especially for energetic entrepreneurs! Too many choices!
We all face this issue: 100 important things that could all work out very well, but time to do only 1 or 2 of them.
Here's a video I made explaining my process for figuring out what road to take:
https://www.youtube.com/watch?v=Kw4T7HeV_gQ
A simple matrix as I explain will really help you clarify your beliefs about your options. It's a powerful way of quantifying your feelings.
But a caution...nearly everything people believe are "facts" are actually "opinions". That goes for the stock market, the prime interest rate, and your beliefs about a target market.
The matrix gives you a lens view into your own thinking about the opinions you have. Keep it in mind that just because your opinion is that a certain market entry project may be "tough"...that doesn't mean it is true. You'll act as if it is, though.
Answered 7 years ago
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