What a question with so little depth. Who is your target market? Think of their position- why do they need your services specifically? Keep that answer in your mind.
Now what do you know about them? Is there an organic way to cross paths? Connections, events, happenstance-meetings- all valid ways to introduce yourself and/or your work in a less pressure, more comfortable for them and you way.
Sometimes it helps to tackle the issue in a human approach- making your low rates an added bonus to the quality of the work.