With cold calling and mailing looking the things of the past, and smart lead generation techniques like customer profiling from ML, news, social media, and forums making a way, what should an aspiring entrepreneur consider as their lead generation strategy?
Some detailed and well structured answers are below.
I want to highlight the "education" side which has been mentioned a couple of times.
B2B sales is always a decision by committee and takes quite some time. If you are always focused on education you are always providing value. Think about consequences of businesses not using your product or service and build risk mitigation talks/white papers/etc around that, for example.
In terms of positioning, answer three questions:
1) What problem does your market have?
2) What is a good solution to that problem?
3) Why are you best positioned to provide that solution?
And build your education content around these points.
Answered 7 years ago
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