Be genuine.

I have a strong online following, a very active Facebook group, and webinars that each book well over 1,000 registrants.

The reason I've been successful is that I've been me. The good, bad, and ugly.

I've given freely of myself, but I've skipped the polishing and filter. I've shared my successes but also been very honest about my failures.

This helps people relate to me - the person - and want to be part of things I offer. It builds trust and encourages them to engage.

And most important is the fact that they that the community is a safe environment that is worthy of their time.